Corporate Communications

As a Corporate Affairs Manager Aubriana is responsible for external and internal communication which often requires a mixternal strategy to streamline messaging for the public, associates and key stakeholders. 

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One of her recent responsibilities was the execution of internal and external communications in support of Smith’s business decision to no longer accept a major credit card in grocery stores. Her communication strategy included: consumer studies, associate and customer communications, customer care response, federal lobbying and media relations. Due to the effective communication strategy the brand maintained a positive reputation, resulting in a desired business resolution. 

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